Small Business

The Beginner’s Guide To System & Soul

Small companies create the value that impacts our communities. With small businesses, value is created in jobs, relationships, philanthropy, and impact. As a small business, it is your contribution that keeps a community growing. But a system is needed to […]


Small companies create the value that impacts our communities. With small businesses, value is created in jobs, relationships, philanthropy, and impact. As a small business, it is your contribution that keeps a community growing. But a system is needed to accelerate that value. 

When you put together a proven system and a passionate soul, you can create a sustainable and durable business over time. With System & Soul, we help you focus on the heart of your business while combining it with a proven system and framework that accelerates growth and keeps you on a path towards success. 

What Is System & Soul?

Simply put, System & Soul is a toolbox for small businesses and entrepreneurs. In that toolbox, a variety of tools and support are included. With System & Soul, you gain access to: 

  1. A proven business framework 
  2. An expert business coach to keep you accountable and walk with you through the process
  3. Monthly, quarterly, and/or annual strategy reviews to gauge where your business is at and where it’s heading 
  4. Materials you will use throughout your sessions with your Coach and some swag your team will be sure to fight over
  5. A customizable platform and software used to track, store, and collaborate with your team as you implement the framework

At System & Soul, we are obsessed with making things better, so when we see a problem that someone else is having, we are eager to troubleshoot and find a solution that solves it. We can’t move forward until we fix the problem – which is why System & Soul is available. We saw a problem with our options as business owners and wanted to provide a cost-effective and custom solution to every business.

Our coaches make up our team of experts who’ve earned our stripes in building, running, and exciting businesses. And we’ve spent over a decade helping other business owners work better and multiply their impact.

Using A Proven System 

Your business is not static and new challenges are and will always be popping up. But, unfortunately, out-of-the-box solutions don’t account for all the nuances you’ll experience over the next 5, 10, or even 50 years.

This is why we’re open source.

We believe the systems should continually evolve to fit our client’s needs and partners that can help bring perspective and clarify to those systems is key. 

Our framework has been practically applied to small businesses across the world for decades, and we’ve constantly been tweaking and updating it to always make it more effective and a better system. While all companies don’t walk the same path, many problems can be remedied when you know what to prepare for. 

System & Soul brings clarity to businesses, making decisions an obvious answer. 

Highlighting Your Organization’s Soul 

And without soul…

Well, your company is operating without its true purpose. Not only will you and your employees experience the lack of soul, but your customers quickly sense it, too. 

You started your business to do more than make money and cool widgets. The why is as important as the how, and who, and when. 

We’re here to help you get to the heart of your business, bring the goods, and grow with you as you go. System + Soul = Success. 

Bringing It All Together 

If your business needs a refresh or you’re feeling stuck in your strategy (or lack thereof) and aren’t sure what next steps to take in finding a solution, System & Soul may be the perfect option for you. 

In working with Jon Martin and Mark Hapeman, you will gain access to years of experience and expertise in business development, strategy, implementation, automation, and much more. In addition, working with Jon means you have another partner to lead and guide your business, following that soul you bring to the table. 

How To Get Started 

To get started or find out if System & Soul is a good fit for you, you can start by scheduling your introductory conversation with Mark or Jon to share more about your business, roadblocks, and vision. 

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